Strategies to Retain Your Highest Performing Sales Representatives

20 Jul, 2018

Since high performers are critical to an organization, it pays to keep them satisfied with their position. With a turnover among sales representatives being 25.5 %, according to CSO Insights, it is important to have a motivating and inciting path to keep the top reps within the company. This can be especially difficult given that, according to a glass door survey, only 19% of sales reps have no immediate plans to leave their companies.

How can you build a relationship with your representatives to keep them working hard for your company? Start with these easy tips.

Help them further their career

A fundamental reason sales representative will opt to look for another job is because they believe they are not making professional progress. They need to feel as though they are furthering their skills and experience in their field. This can be accomplished by giving them plenty of opportunities and paths for advancement.

Structure promoting performance

It is essential that a company’s structure provides adequate compensation to sales representatives who outperform. This kind of structure gives an incentive toward performance instead of a stagnant working. This kind of structure also encourages top sales reps to stay, as they are getting compensated for their hard work.

Long-Term development

Support long-term career development through investments in experience and training, in addition to opportunities for equity and ownership. These strategies can support a rep’s vision of a lasting career within your company.

Create a unique culture

It’s essential to have a motivating, endearing, yet unique culture that makes people want to work for you. With a job that can be frustrating at times, it’s imperative to have a culture that both supports and motivates your reps. A culture that is unique to your company will keep reps wanting to come work for you day after day.

Develop milestones and monitor progress

Developing specific milestones clearly displays work that has been accomplished and helps to fuel a competitive drive in top salespeople who are curious about their performance.

To find the right medical sales professionals who will outperform and stick with you for the long-term, turn to the top medical sales recruiters at Buckman Enochs Coss and Associates.