America's largest healthcare recruiting firm.

 



For over fifteen years, I have utilized Buckman Enochs Coss to hire over one hundred individuals for Sales and Sales Management positions for a variety of healthcare technology firms. Whether it’s been for Fortune 500 companies or early stage, VC backed start-ups, BEC has always done a terrific job in sourcing top-talent.

Scott Schlesner
Vice-President of Sales
Elsevier

How is Your Company Using Mobile to Market its Products and Services?

Mobile devices have the power to drive your business to the next level, and of course, this means different things to different companies and different growth initiatives. If you aren’t providing your sales reps with mobile devices that can enhance their presentations, for example, you should. Every sales rep on your team should have a tablet and a phone, and no matter what which device they like to use to stay connected (yours or their own), they should be able to link easily to the company network. Mobile devices can help your teams stay in touch with their clients and with each other, and with large beautiful screens and high data capacity, your reps can use these devices for almost anything — from sharing aggregated drug data, to explaining a pathway, to demonstrating the power of the robotic surgical tool. 

But while you use mobile devices to support your sales team, are you also taking advantage of mobile platforms to communicate directly with your potential client base? Here are a few moves to keep in mind. 

Make sure your sites are optimized. 
Your websites and other portals should be accessible by phone, which means their code should be upgraded periodically to keep pace with evolving digital platforms. All of the content that users can find and access on their computers should also be visible and properly laid out when users log on from a mobile device. This process won’t ever really end; the outdated code will always need to be revisited so users with the latest device won’t be locked out. 

Social media marketing can be powerful, but only if it’s active. 
Your social media sites can be used to maintain constant contact with your target market, but they won’t work very well if they’re neglected. Your social presence should be finely tuned, aggressive, and active, and it should add value to the lives of those who follow you. Keep posting meaningful content and your viewers will keep tuning in. 

Discounts, updates, new services, and promotions. 
Use text alerts to keep your contacts and clients connected to relevant information about your company. Don’t alienate them with spam and noise, but be aware that if you don’t turn their attention to contract offers, new products, or new developments in your corner of the industry, they may not hear about these things at all. Regular alerts can help them monitor your pipeline, follow the release of new products, and stay on top of new product features, capabilities, awards, and patents. 

For more on how to reach out to your market using specific mobile platforms, contact the medical and pharmaceutical sales experts at Buckman Enochs Coss and Associates.