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For over fifteen years, I have utilized Buckman Enochs Coss to hire over one hundred individuals for Sales and Sales Management positions for a variety of healthcare technology firms. Whether it’s been for Fortune 500 companies or early stage, VC backed start-ups, BEC has always done a terrific job in sourcing top-talent.

Scott Schlesner
Vice-President of Sales
Elsevier

Wearable Tech helps the Pharmacy Industry Gather Data
Fitbits and other forms of wearable fitness-tracking technology have taken the fitness-focused consumer demographic by storm, and their popularity has been steadily increasing since the first models were released about four years ago. These simple wristbands are embedded with sensors and tracking devices – including GPS chips – and users are able to sync them with their computers and mobile devices as they wear them through a workout session or an average day. 

The technology isn’t perfect just yet, but at this point, fitness bands can be used to monitor everything from breathing and heart rates to sleeping patterns, steps taken throughout the day and distance traveled. Users can check the bands to for health data, incoming messages and texts and they can even set a system of alerts that will push them out of their chairs if they’ve been sitting still for too long. 

This works out well for consumers, but as it happens, these wearable devices can also help pharma companies develop and sell new products.  

Wearable Fitness Trackers: Implications for Pharma
Fitness bands can provide researchers with access to data sets that were previously inaccessible or unreliable. Instead of depending on written surveys that depend on the flawed memories of study participants, pharma researchers and product development experts can now gather and aggregate data produced by wearable tech, which brings not only greater accuracy, but also larger sample sizes. 

The impact of any applied stimulus, from a drug to a behavioral change, can be monitored more closely than ever before, and the data collected by a study can extend far beyond the lab and into daily life. Everything from sleep patterns, to heart rate, to sitting and standing can be monitored and recorded in real time. 

Accelerated research can mean an accelerated path from development to the marketplace for a new product. In addition, more and better data means more reliable studies with more meaningful results. And better studies can build stronger relationships between drug companies and their clients — typically hospital systems, medical decision makers, formulary managers and healthcare executives. 

Wearables can help pharma companies create a bond of trust and base sales and marketing on facts, research and carefully observed drug pathways. Consider the implications of the research on your own sales presentations and face-to-face meetings with medical executives. Could wearable technology change both your approach and your results? 

For more on the future of medical data gathering and its impact on the pharma industry, contact the pharma sales staffing experts at Buckman Enochs Coss and Associates.