America's largest healthcare recruiting firm.

 



For over fifteen years, I have utilized Buckman Enochs Coss to hire over one hundred individuals for Sales and Sales Management positions for a variety of healthcare technology firms. Whether it’s been for Fortune 500 companies or early stage, VC backed start-ups, BEC has always done a terrific job in sourcing top-talent.

Scott Schlesner
Vice-President of Sales
Elsevier

Presentation Tips
Would you like to improve your next presentation and leave a longer-lasting impression in the minds of your audience? Would you like to hit the mark? Create a stir? Plant a seed? Make a sale? If you want your listeners to keep thinking about your words and messages long after the session ends, here a few tips to keep in mind. Moves like these can turn your single moment on the stage into a lasting boost for your career. 

Use the first 60 seconds to gain attention…only. 
Within the first full minute (or first 90 seconds) of your presentation, your audience will have made up their minds and answered an essential question: Do they really need to listen to you, or not? If they decide they need to listen, it will mean you’re offering something that they need, you’re doing something that will amuse and delight them, or you have a new bit of information they may find interesting. If the audience members decide they don’t need to dial in, it’s because they already know what you’re telling them, you lack credibility, or you’re boring. Don’t spend the first minute on your message — use it to convince your audience that your message has value. 

Use headings and bullet points. 
If you break your message down into bite-sized, memorable subheadings, your audience will have an easier time taking notes. And they’ll have an easier time taking mental notes as well. The core elements of your message should be contained in these points, and your audience should gain something valuable even if these bold headings are the only thing they remember. 

Apply numbers, but keep them simple. 
Remember an essential rule: People like numbers. But they don’t like them very much. Numbers help us communicate significance, make comparisons, and remember key details. They add perspective and meaning to any message. But too many numbers (especially with too little context) will overwhelm your audience and bore or alienate them. We love numbers, but our love has limits. 

Keep your slides visually supportive. 
Another key rule: Visual and auditory messages compete for our attention — they don’t share it. If you flash the word “blue” on a slide, but word is written in red text, most members of your audience will take in one color or the other, but not both. If your slides are too complex, your audience will wrestle with them while tuning out your droning voice… or vice versa. Keep your visual aids simple and make sure they support the corresponding or overlapping aspects of your presentation. 

Share the stage. 
It’s easier to maintain the attention of your audience if you step aside now and then and share the floor with someone else. You can alternate the presentation between yourself and a partner, you can invite experts to speak on specific topics, or you can open the floor to audience participation, but don’t hog the lectern for the entire session if you can avoid it. 

For more on how create presentations with lasting impact, reach out to the sales staffing experts at Buckman Enochs Coss and Associates.